Travel companies to up investment in digital content

Digital content is at the top of travel companies’ agenda, along with social media, mobile apps, and natural search engine optimization.

Image by Vanchett

Image by Vanchett

Frommer’s 2011 report ‘Digital Marketing and Content B2B Survey’ is just out. Grab it here for free. More than half of businesses surveyed said they would increase spend on content (55 percent).

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About Morgan Holt

Morgan Holt is senior strategist at Wolff Olins, the global game-changing brand consultancy. He is also chairman of the Branded Content Marketing Association, and a non-executive director of CN Media Group.

One comment

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