‘Feel’ the iPad is lacking something? You’re not wrong.

This amazing polemic against incremental innovation isn’t exactly targeting Apple, but it is critical of the ‘plus one’ thinking that dominates today’s interface design.

Image from John K

Image from John K

In short, while the world is celebrating the i[insert name of device here] interface most of our body is going unused.

In fact, vitally, how we use our hands boils down to two things:
* feeling
* manipulating

And the i[thing] just lets us swipe.

Read Bret Victor’s excellent critique of ‘pictures under glass’ here.

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About Morgan Holt

Morgan Holt is senior strategist at Wolff Olins, the global game-changing brand consultancy. He is also chairman of the Branded Content Marketing Association, and a non-executive director of CN Media Group.

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