Napster finally goes to sleep

It does look like Napster has been bought to be buried.

Image by Bixentro

Image by Bixentro

  • Went head to head with the recording industry in 1990s
  • Closed down in the courts in 2001
  • Bought by Bertelsmann in 2002
  • Napster name bought by Roxio at bankruptcy auction
  • Bought by Best Buy in 2008
  • Bought by Rhapsody last month

And now it’s been folded into the Rhapsody service.

So was it failure of the brand to survive the company’s battles, or of the business to make a strong brand work?

Read the full story here

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About Morgan Holt

Morgan Holt is senior strategist at Wolff Olins, the global game-changing brand consultancy. He is also chairman of the Branded Content Marketing Association, and a non-executive director of CN Media Group.

2 comments

  1. I didn’t even realise that Napster was still around! lol!

    In all honesty, I think it was a failure of the business to make, as you say, a strong brand work. For the public, Napster is a great band, but in the private industry, Napster was disastrous. It is something that the public wants but the industry hates.

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