It does look like Napster has been bought to be buried.
- Went head to head with the recording industry in 1990s
- Closed down in the courts in 2001
- Bought by Bertelsmann in 2002
- Napster name bought by Roxio at bankruptcy auction
- Bought by Best Buy in 2008
- Bought by Rhapsody last month
And now it’s been folded into the Rhapsody service.
So was it failure of the brand to survive the company’s battles, or of the business to make a strong brand work?