Category Archives: Brands

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Book publishers have no relationship with readers. RIP

An interesting post from the New York Times on Amazon’s future relationship with writers. Interesting mostly for this one quote: “If you don’t have a relationship, you can be cut out, and this is what Amazon knows and what writers

Image by idemidem

Book publishers have no relationship with readers. RIP

An interesting post from the New York Times on Amazon’s future relationship with writers. Interesting mostly for this one quote: “If you don’t have a relationship, you can be cut out, and this is what Amazon knows and what writers

Murdoch PR cannot climb its pay wall

How does the News International brand stay alive? News Int is clearly suffering, and the risks — as The Times in particular seems to have recognised — is that the weight of the News of the World could drag all

Murdoch PR cannot climb its pay wall

How does the News International brand stay alive? News Int is clearly suffering, and the risks — as The Times in particular seems to have recognised — is that the weight of the News of the World could drag all

Marketing is too easy

So many traditional media businesses have an overwhelming desire to move towards Facebook and Twitter and and and and…. The logic runs like this: “They’re killing our business, so we need to play by their rules, so let’s get a

Marketing is too easy

So many traditional media businesses have an overwhelming desire to move towards Facebook and Twitter and and and and…. The logic runs like this: “They’re killing our business, so we need to play by their rules, so let’s get a

Brands In Broadcasting Build Bigger Audiences

The ability to tell stories is about to get better. This week product placement becomes a reality for UK producers and audiences. After years of lobbying, Ofcom is to change the rules that have prevented producers and advertisers working together

Brands In Broadcasting Build Bigger Audiences

The ability to tell stories is about to get better. This week product placement becomes a reality for UK producers and audiences. After years of lobbying, Ofcom is to change the rules that have prevented producers and advertisers working together