Category Archives: Marketing

Travel companies to up investment in digital content

Digital content is at the top of travel companies’ agenda, along with social media, mobile apps, and natural search engine optimization. Frommer’s 2011 report ‘Digital Marketing and Content B2B Survey’ is just out. Grab it here for free. More than

Travel companies to up investment in digital content

Digital content is at the top of travel companies’ agenda, along with social media, mobile apps, and natural search engine optimization. Frommer’s 2011 report ‘Digital Marketing and Content B2B Survey’ is just out. Grab it here for free. More than

QR codes popular enough to be a risk

The popularity of QR codes has meant they are becoming the target of scammers, reports the Denver Post. Consumers may be aware of the dangers of viruses and malware attacks, but many are scanning in QR codes without realising they

QR codes popular enough to be a risk

The popularity of QR codes has meant they are becoming the target of scammers, reports the Denver Post. Consumers may be aware of the dangers of viruses and malware attacks, but many are scanning in QR codes without realising they

Murdoch PR cannot climb its pay wall

How does the News International brand stay alive? News Int is clearly suffering, and the risks — as The Times in particular seems to have recognised — is that the weight of the News of the World could drag all

Murdoch PR cannot climb its pay wall

How does the News International brand stay alive? News Int is clearly suffering, and the risks — as The Times in particular seems to have recognised — is that the weight of the News of the World could drag all

Marketing is too easy

So many traditional media businesses have an overwhelming desire to move towards Facebook and Twitter and and and and…. The logic runs like this: “They’re killing our business, so we need to play by their rules, so let’s get a

Marketing is too easy

So many traditional media businesses have an overwhelming desire to move towards Facebook and Twitter and and and and…. The logic runs like this: “They’re killing our business, so we need to play by their rules, so let’s get a