Category Archives: Strategy

Image by Rizeli53

Ubiquity is the new premium

The trend for digital content in 2012 is in being everywhere, according to a two-part article by PaidContent’s Staci D. Kramer. Any service that wants to charge directly needs to offer a low price ‘on-ramp’ for customers who don’t yet

Image by Rizeli53

Ubiquity is the new premium

The trend for digital content in 2012 is in being everywhere, according to a two-part article by PaidContent’s Staci D. Kramer. Any service that wants to charge directly needs to offer a low price ‘on-ramp’ for customers who don’t yet

Image by idemidem

Book publishers have no relationship with readers. RIP

An interesting post from the New York Times on Amazon’s future relationship with writers. Interesting mostly for this one quote: “If you don’t have a relationship, you can be cut out, and this is what Amazon knows and what writers

Image by idemidem

Book publishers have no relationship with readers. RIP

An interesting post from the New York Times on Amazon’s future relationship with writers. Interesting mostly for this one quote: “If you don’t have a relationship, you can be cut out, and this is what Amazon knows and what writers

Death of snackable? Digital content increases consumption

The Association of Magazine Media has just surveyed more than 1,000 mobile magazine readers and found that they consume as much or more magazine content as before making the switch. Main points in brief: 90% said that since acquiring their

Death of snackable? Digital content increases consumption

The Association of Magazine Media has just surveyed more than 1,000 mobile magazine readers and found that they consume as much or more magazine content as before making the switch. Main points in brief: 90% said that since acquiring their

One-shot apps spend loyalty, not build it

Dennis Publishing Recasts Magazine Editorial In 20 “One Shot Content” Apps | mocoNews. I’m a big fan of doing one thing and doing it well, but I slightly worry about Dennis Publishing’s “one shot apps” focus if it’s intended to

One-shot apps spend loyalty, not build it

Dennis Publishing Recasts Magazine Editorial In 20 “One Shot Content” Apps | mocoNews. I’m a big fan of doing one thing and doing it well, but I slightly worry about Dennis Publishing’s “one shot apps” focus if it’s intended to

Where’s the real growth in music?

This post is a crossroads of sorts with some news and some data. Adam Sherwin’s article in the Independent shows that music singles continue to climb in popularity with a 40% rise in sales over the past year. Add to

Where’s the real growth in music?

This post is a crossroads of sorts with some news and some data. Adam Sherwin’s article in the Independent shows that music singles continue to climb in popularity with a 40% rise in sales over the past year. Add to

Greenfield, Gleick and the golden road to meaning

Susan Greenfield worries about meaning. We consume wads of stuff, without joining the dots and therefore without meaning. This lack of understanding is compounded by gaming and game layers, where new lives and the ability to “undo” mistakes isn’t truthfully

Greenfield, Gleick and the golden road to meaning

Susan Greenfield worries about meaning. We consume wads of stuff, without joining the dots and therefore without meaning. This lack of understanding is compounded by gaming and game layers, where new lives and the ability to “undo” mistakes isn’t truthfully

Pirates have friends too. Do the math

There’s a growing awareness that ‘content pirates’ are not quite the demons that traditional media businesses would have us think they are. The colourful image of one-eyed bandits storming the archives of clean-living movie makers has been touted around since

Pirates have friends too. Do the math

There’s a growing awareness that ‘content pirates’ are not quite the demons that traditional media businesses would have us think they are. The colourful image of one-eyed bandits storming the archives of clean-living movie makers has been touted around since