Category Archives: Strategy
Intersections and Doing Nothing
I’m at a innovation cross roads. Sort of. There’s a theory of innovation that gets discussed a lot — it’s the theory of intersections. In short, bring people from a variety of backgrounds together and new (read: “great”) things will
Intersections and Doing Nothing
I’m at a innovation cross roads. Sort of. There’s a theory of innovation that gets discussed a lot — it’s the theory of intersections. In short, bring people from a variety of backgrounds together and new (read: “great”) things will
Is the Editor the Final Real Barrier?
In seeking to understand the value of your business you put a cash value on the barriers to entry. But which are the truly hard barriers that a customer will value, and which are you just counting on being tricky because they’ve served you well in the past?
Is the Editor the Final Real Barrier?
In seeking to understand the value of your business you put a cash value on the barriers to entry. But which are the truly hard barriers that a customer will value, and which are you just counting on being tricky because they’ve served you well in the past?
Copyright Bills And Big Fish
Once more, digital is punching well above its weight. Facebook and Twitter were the tools of choice forJon and Tracy Morter to unseat Simon Cowell at Christmas, and now the highly democratic Twitter looks like steering a new course for the Digital Economy Bill.
Copyright Bills And Big Fish
Once more, digital is punching well above its weight. Facebook and Twitter were the tools of choice forJon and Tracy Morter to unseat Simon Cowell at Christmas, and now the highly democratic Twitter looks like steering a new course for the Digital Economy Bill.
Google turns 360° around paper
I love that Google has turned towards leafleting as a way of getting people online. The Guardian article points out that Google is all about digital and there is something oxymoronic about a server-farm company using something as old skool as paper.
But Google has never really been about digital, it’s just that digital has been the most effective way of achieving its goals.
Google turns 360° around paper
I love that Google has turned towards leafleting as a way of getting people online. The Guardian article points out that Google is all about digital and there is something oxymoronic about a server-farm company using something as old skool as paper.
But Google has never really been about digital, it’s just that digital has been the most effective way of achieving its goals.
‘Doing’ words
Twitter is one of the best ways of building a picture of your audience’s activities. All you need is a simple hypothesis, a little familiarity with free trending applications, and some patience.
‘Doing’ words
Twitter is one of the best ways of building a picture of your audience’s activities. All you need is a simple hypothesis, a little familiarity with free trending applications, and some patience.
What would you do if you knew you couldn’t fail?
My favourite story of audience insight is an old Simon Cowell one. Researching the end-of-series CD for Popstars, he toured Britain’s karaoke venues. Not the big flashy ones, but the spit-and-sawdust pubs and working men’s clubs. He listened to the
What would you do if you knew you couldn’t fail?
My favourite story of audience insight is an old Simon Cowell one. Researching the end-of-series CD for Popstars, he toured Britain’s karaoke venues. Not the big flashy ones, but the spit-and-sawdust pubs and working men’s clubs. He listened to the
Interactive TV is dead. Long live ‘interactive’ TV.
The following is an interview I did with Michael Nutley, the editor in chief of New Media Age, in 2007. To get a good look at what can go wrong in interactivity, and how it can revive, you only need
Interactive TV is dead. Long live ‘interactive’ TV.
The following is an interview I did with Michael Nutley, the editor in chief of New Media Age, in 2007. To get a good look at what can go wrong in interactivity, and how it can revive, you only need
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