Posts Tagged: Brands
Marketing is too easy
So many traditional media businesses have an overwhelming desire to move towards Facebook and Twitter and and and and…. The logic runs like this: “They’re killing our business, so we need to play by their rules, so let’s get a
Marketing is too easy
So many traditional media businesses have an overwhelming desire to move towards Facebook and Twitter and and and and…. The logic runs like this: “They’re killing our business, so we need to play by their rules, so let’s get a
Choices choices
There’s a terrific video of psychologist Barry Schwartz who discusses the tyranny of choice. In ‘the old days’ we asked for a tin of baked beans and the retailer handed it over. Nothing is perfect. So when the beans failed
Choices choices
There’s a terrific video of psychologist Barry Schwartz who discusses the tyranny of choice. In ‘the old days’ we asked for a tin of baked beans and the retailer handed it over. Nothing is perfect. So when the beans failed
The Digital Content Blog 